Bitcoin is the world’s leading and most widely adopted cryptoasset with a market cap of over $800 billion.1 Bitcoin’s global, decentralized, and scarce nature gives it the potential to be viewed as a digital store of value, similar to the role gold has historically played. Investors have taken notice as institutions and individuals alike have been adding bitcoin exposure to their financial assets. Yet until now, gaining exposure to bitcoin has often presented investors with several obstacles, from needing to open new accounts, facing high trading fees, and addressing security challenges. But just as ETFs have brought millions of investors efficient access to previously difficult-to-reach markets like gold and international stocks, IBIT now brings access to bitcoin in a convenient way.