When it comes to investing, many look to two main approaches — active and index. Both are accessible today via ETFs.
Index ETFs seek to track a market index, like the S&P 500. This typically means investing in all the companies in that index, resulting in a mix of many stocks. Index ETFs are a convenient way to gain exposure to broad markets, a single industry or even a theme like artificial intelligence.
Active ETFs are growing as a category. Active strategies are led by portfolio managers who thoughtfully select investments and construct a portfolio based on their belief it can outperform the broader market. While active strategies do have a benchmark, the investment teams screen individual companies for positive characteristics and inclusion in their portfolio, applying in-depth research to identify the most compelling investment ideas.